Custom QR Codes With Logo

How to Make a Custom QR Code With Your Logo

Five steps, all of them in the editor above. Nothing is saved between visits, so the file you download is the only copy, but equally, nothing you type is recorded anywhere either.

1. 1Paste the Link the Code Should OpenType or paste the destination into the editor above. The code is encoded as you type, and only http and https links are accepted. A shorter link means fewer modules and more room for your logo.
2. 2Upload Your LogoPNG, JPEG, WebP or GIF, up to 2 MB. A PNG with a transparent background sits most cleanly on the code. The file is read on your device and embedded into the export; it is never uploaded.
3. 3Size It Inside the Safe LimitThe size slider stops at what the current error-correction level can rebuild, about 25% of the code's width at High. Leave at least one module of space around the mark so scanners can tell artwork from data.
4. 4Set Your ColoursChange the module and background colours to match your brand. Contrast is measured live, and the page tells you when a colour pair is heading for trouble in print rather than letting you find out afterwards.
5. 5Check the Scan Test, Then DownloadThe finished code is read back with a decoder before the download unlocks. Take the SVG for anything printed and the PNG or WebP for screens, then test the code on two phones before you order a print run.

How a Logo Affects Scanning

A QR code stores every byte more than once. That redundancy is error correction, and it is why a code still reads when part of it is scratched or covered. Placing a logo in the centre deliberately destroys modules and asks error correction to rebuild them.

The catch is that the same budget has to cover everything else that goes wrong: ink spread on cheap paper, a fold through the middle of a flyer, a scuffed sticker, a phone camera at an angle in bad light. Most generators let you drag the logo slider until the code silently stops working. This one caps the safe size per error-correction level, shows the percentage covered, and blocks the download when the decoder can no longer read the result.

What Putting an Image Inside a QR Code Actually Does

Worth clearing up, because the phrase suggests something the format cannot do. Your image never becomes part of the data. The encoder builds the symbol from your link first, then a square patch of modules in the middle is cleared and the image is painted over the top. Decode the finished code and you get your URL back, byte for byte, with no trace of the picture in it.

Two useful consequences. The file size of your image is irrelevant: a 1.8 MB photo and a 4 KB icon cost the code exactly the same, because neither one is encoded. And the size limit you keep hitting is not about the image at all, it is about how many covered modules error correction can rebuild, which is why the cap moves when you change the error-correction level.

Restyling the code itself is a third thing again. Shaped modules, gradients and artwork behind the whole symbol live on QR code art, which tests the finished design rather than the plain matrix.

If you meant the other thing, encoding the picture itself so that scanning the code produces the image, that is a different problem with a hard ceiling of 2953 bytes. Image to QR code measures your file against it and explains what the tools claiming to do it are really doing.

Custom Colours, and the Honest Answer on Tracking

Colours are yours to set here: module colour, background, and the patch the logo sits on. The contrast between them is measured while you work, because a logo and a pale brand colour spend the same error-correction budget and will fail the scan test together. If colour is the main thing you are after, the branded QR code page checks common brand hues and gives you a darker shade of the same colour where one is too light to read.

Tracking is the part most tools quietly bundle in, so it is worth being direct: these codes are static, and a static code cannot count scans. The link is inside the image, and nothing contacts a server when someone points a camera at it, which is why it works forever and costs nothing. To get numbers today, encode a destination you already measure: a landing page on your own site, or a URL carrying campaign parameters your analytics reads. Dynamic codes with scan counts and a destination you can change after printing are in development; codes with logos will stay free either way.

Getting a Good Result

• Keep error correction on High. It reserves the most capacity for the area your logo covers.
• Use a logo with a transparent or solid background. Busy edges blur into the surrounding modules.
• Leave the space around the logo set to at least one module, so scanners can tell the artwork from the data.
• Shorten the link before you generate. A shorter URL means fewer modules, larger modules, and more tolerance for the logo.
• Download the SVG for print. It stays sharp at any size, and the logo is embedded in the file.
• Test with more than one phone before printing a thousand of them.

What This Tool Does Not Do Yet

• Links and plain text only. Wi-Fi, vCard and the other code types are not built yet.
• Custom dot and eye shapes are not available, so the logo sits in an otherwise standard code.
• Codes are static. The destination cannot be changed after printing, and there are no scan statistics.
• Nothing is saved between visits, so keep the file you download.

• Branded QR codeYour brand colour and logo on a code that still scans, with the colour contrast measured for you.
• SVG QR codeVector output that scales to any size, with the exported markup shown and the file compared against PNG.
• Coloured QR codePick a colour and see the measured contrast ratio, with a palette showing which shades survive print.

• 

  Comparisons

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  Printing

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  Reference

  Offline QR Code Generators for Every Device

  What each platform already ships, the measured cost of each payload type, and how to check an offline claim yourself.

  4 August 2026·26 min read